Describe your business and pick a goal. Get six post, carousel, Reel and Story ideas, each with a hook, the steps to make it and a caption start.
Post and Reel ideas Live
Your post ideas
Example
Example for the business above, for October. Press Write to get your own.
01CarouselManaging autumn sweet treats
HookWorried about your children eating too many sweets this season?
Slides
Title text over a photo of a toothbrush.
Advice on drinking water after eating sugary treats.
A reminder to brush teeth twice a day.
A prompt to book a check-up with our Bristol clinic.
Caption startSweets are everywhere at this time of year. Help your family protect their teeth with a few small changes at home.
It ties into autumn activities while encouraging parents to book a preventative check-up.
02ReelCalming environment tour
HookSee inside our Bristol dental clinic designed for nervous patients.
Scenes
Video starts at the front door of the clinic.
Pan across the comfortable waiting area.
Show the calm treatment room with soft lighting.
Text on screen: We take things at your pace.
Caption startWe know visiting the dentist can cause anxiety. Our Bristol clinic is built to help you feel comfortable from the start.
Showing the physical space helps reduce anxiety and encourages nervous patients to enquire.
03StoryNervous patient Q&A
HookDo you feel anxious about visiting the dentist? Ask us anything.
Frames
Add a question box sticker to the screen.
Background is a calm photo of the clinic waiting room.
Text: We specialise in helping nervous patients in Bristol.
Caption startWe are here to answer your questions about our gentle approach to dental care.
This provides a low-pressure way for anxious people to make their first enquiry.
04PostAutumn appointment reminder
HookThe days are getting shorter. Is it time for your family dental check?
In the picture
Photo of a family smiling outdoors in autumn coats.
Text on photo: Family dentist in Bristol.
Small text below: Welcoming nervous patients.
Caption startAs the season changes, it is a good time to check your family dental health. We welcome patients of all ages.
Connecting the change in season to a prompt for booking an appointment creates urgency.
05ReelWhat to tell us before you visit
HookHow to let us know you are a nervous patient before your appointment.
Scenes
Show a person holding a phone, typing an email.
Text on screen: Tell us when you book.
Next scene: The reception desk smiling.
Text on screen: We will add notes to your file so the team knows.
Caption startYou never have to hide your dental anxiety from us. Let our Bristol team know when you book so we can accommodate you.
Making the booking process feel safe and straightforward helps anxious individuals take action.
06CarouselFirst visit expectations
HookWhat happens at your first appointment with our Bristol family dentist?
Slides
A warm welcome at the reception desk.
A chat in the chair before any tools are used.
A gentle examination at your own pace.
Discussing your care plan together.
Caption startWe take the first visit slowly to ensure you and your family feel entirely comfortable. You are always in control.
Breaking down the first appointment removes the fear of the unknown to increase bookings.
Copy keeps the hook, the steps and the caption start together.
Free, no sign-up
Six ideas with a hook each
Posts, carousels, Reels, Stories
What you type is not logged
How it works
A week of ideas in three steps.
Every idea is ready to make with a phone this week.
1
Describe the business
What you sell or do, and for whom. One sentence is enough.
2
Pick a goal and a format
Choose what the posts should do and the format, or a mix. Add a month for seasonal ideas.
3
Make and post
Copy the ideas you like and film them. Write again for six more.
What an idea includes
Ready to film, not a vague topic.
A topic such as "behind the scenes" leaves the hard part to you. Each idea here comes with the first line, the shots or slides in order, and the start of the caption.
6ideas in each write, in one format or a mix
4formats: post, carousel, Reel and Story
5goals, from followers to comments
1st linea hook written for the moment people decide to stop
Every idea uses only what you say about your business: no invented offers, prices or numbers.
Idea anatomyExample
HharbourdentalReel, about 20 seconds
One idea, in parts
Hook
See inside our Bristol dental clinic designed for nervous patients.
Scenes
1. Video starts at the front door of the clinic.
2. Pan across the comfortable waiting area.
3. Show the calm treatment room with soft lighting.
4. Text on screen: We take things at your pace.
Caption
We know visiting the dentist can cause anxiety. Our Bristol clinic is built to help you feel comfortable from the start.
Why
Showing the physical space helps reduce anxiety and encourages nervous patients to enquire.
General guidance
Turning ideas into posts.
Six habits for making ideas into a steady stream of posts. They are general guidance, and your own saves and shares are the test.
01
Film three in one session
Pick three ideas that share a place and shoot them together. A week of posts takes one hour.
CaféThree Reels at the counter on Monday morning
02
Start with the hook
Say or show the hook in the first second. If it does not stop you, it will not stop a stranger.
SalonOpen on the finished curls, then rewind
03
Answer real questions
The questions customers ask you are ideas people search for. Keep a list at the till.
Clinic"Does a filling hurt?" as a carousel
04
Show the people
Faces of the team make a business feel close. Ask before you film anyone.
BakeryEmma shaping the first loaf of the day
05
Repeat what worked
When an idea gets saves or shares, make a second version a few weeks later.
GymPart two of the five-minute stretch
06
Mix the formats
Reels reach new people, carousels get saved, Stories start conversations. Use all three.
FloristA Reel on Monday, a carousel on Thursday
Free account check
Get ideas from what worked on your own account.
These ideas come from your description. The free check reads your recent posts through Instagram's official login and shows which kinds of posts your followers save and share. It opens soon.
Your best posts, and why they workedRead from your own account through Instagram's official login.
Your best hours, as a heatmapThe hours your own followers are most active.
Three next stepsWhat to post next, in a few lines.
Questions
Questions about post and Reel ideas.
Formats, months, languages and what the ideas use.
What should I post on Instagram?
Posts that show what you do, answer what customers ask and let people see the team. Describe your business and the generator writes six ideas with a hook and the steps to make them.
What is the difference between a post, a carousel, a Reel and a Story?
A post is one picture, a carousel is several slides people swipe, a Reel is a short vertical video, and a Story disappears after 24 hours. The generator writes the steps to suit each one.
What does the month do?
It asks for at least two ideas that fit that time of year, such as the start of a season, without naming dates.
Will the ideas include offers or prices?
No. The ideas use only what you say about your business, so they never invent an offer, a price or a result.
Can I get ideas in another language?
Yes. Choose one of the 11 languages and every idea is written in it.
Are the ideas based on my account?
No. They come from your description, not from your posts. The free check, which opens soon, reads your own account and plans ideas from what worked for you.
More free tools
Next, write and time it.
Free tools for the rest of the post. No sign-up. All tools
ProfileScan is the Instagram growth tool: an assistant that knows your account, tells you what to post and why, and drafts your replies. It opens soon.