NewYouTube retention is now part of every Growth Review.See what's in it
ProfileScan/Free tools/Post Size Guide

Post Size Guide

Exact sizes for every platform and format, including Instagram's new 3:4 profile grid. Download a frame at the right size with the safe areas already marked.

FreeNo sign-upFrames made in your browser

Frames are drawn in your browser. Sizes checked 30 September 2026.

1

Pick the platformEight platforms, every common format.

2

Check the sizeExact pixels, the shape and what gets cropped.

3

Download a frameA PNG at the right size with safe areas marked.

Instagram's 3:4 grid

The profile grid is tall now. Size for it.

In 2025 Instagram changed the profile grid from squares to 3:4 tiles and began accepting 3:4 photos in the feed. The safest size changed with it.

  • 1080 × 1440 shows in full in the feed and the grid.
  • 1080 × 1350 fills the feed; the grid shows its middle 1012 pixels.
  • 1080 × 1080 loses a quarter of its width in the grid.
Profile grid · 3:4 tiles
3:4
full
4:5
sides trimmed
1:1
sides trimmed
shown in the gridtrimmed edge
Stories, Reels, Shorts, TikTok

Keep words out of the app's way.

Vertical video carries the app's own name, caption and buttons on top of your picture. On a 1080 × 1920 frame, keep text and faces out of roughly the top 250 and bottom 340 pixels.

  • The downloadable frames mark this area with a dashed line.
  • The right edge also carries buttons: keep key words slightly left of centre.
name and follow button
Safe for text1080 × 1330
caption, music and buttons
One picture, every platform

Design once, crop three ways.

If you post the same picture everywhere, start tall with the subject in the middle. Every other shape is a crop of it.

01design

Start at 1080 × 1440

Fills the Instagram and Facebook feeds and the new grid. Keep the subject in the middle third.

3:4 · Instagram, Facebook
02crop

Crop a square for LinkedIn

A centred 1080 × 1080 crop keeps the subject and takes more room in the LinkedIn feed than a wide image.

1:1 · LinkedIn, X
03extend

Extend to 9:16 for Stories

Add space above and below to reach 1080 × 1920, and keep the words inside the safe area.

9:16 · Stories, Reels, TikTok
Files

Export it right the first time.

Platforms compress every upload. Starting at the exact size means they compress once instead of resizing and compressing.

Photos as JPG

High quality, exact size, no extra borders.

Text graphics as PNG

Keeps small words sharp after compression.

Video as MP4

H.264 video and AAC sound work everywhere. Upload the edited file, not a copy saved from another app.

Questions

Before you use it.

What size should an Instagram post be in 2026?

1080 × 1440 (3:4) fills the feed and the profile grid without cropping. 1080 × 1350 (4:5) is also fine in the feed, but the grid shows only its middle 1012 pixels, so keep faces and text away from the left and right edges.

What size are Stories and Reels?

1080 × 1920 (9:16) on Instagram, Facebook, TikTok and YouTube Shorts. Keep text and faces out of the top 250 and bottom 340 pixels, where the app puts names, captions and buttons.

What size is a YouTube thumbnail?

1280 × 720 (16:9). Keep the main subject and any words large and central, because thumbnails are often seen very small on phones.

What is in the downloadable frame?

A PNG at the exact size with the safe areas outlined. Open it in your design app as a guide layer, or place your picture under it to check nothing important is cut.

See what's working on your account.

A free check of your own Instagram or YouTube, then a written Growth Review.